Adam is marketing and data analytics professional with over ten years of combined industry and academic work experience. His work focuses on data analysis to create new business insights using quantitative analysis, including data mining, regression analysis, forecasting, Monte Carlo simulations, and bootstrapping. He enjoys finding creative business solutions using data analytics to understand customer behavior, allocate marketing spending, and provide strategic insights for the C-suite. His professional experience includes serving international and domestic Fortune 500 companies, non-profit organizations, and small and medium-sized businesses in retail, home entertainment, pharmaceutical and pharmacy benefit management industry, healthcare, consumer goods, industrial goods, and REITs.
Leveraging Customer Insights in Marketing to Drive Customer Growth and Retention
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