Leveraging Consumer Insights in Marketing to Drive Customer Growth and Retention

How important are consumer insights to drive a company’s growth?
Can predictive analytics improve customer experience?
What are the potential advancements in marketing analytics this year?

Find out the answers in Episode 5 of ‘AIXC Leader Talks’ as Adam Blott, Sr. Director Marketing Analytics and Data Science at Cooper’s Hawk Winery and Restaurants answers questions on customer experience and marketing analytics in 2023.

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Leveraging Consumer Insights in Marketing to Drive Customer Growth and Retention | Adam Blott