In the ever-evolving landscape of artificial intelligence, staying ahead of the curve is quite crucial. As we are well into another year of new tech and AI innovations, it’s essential to take stock of the trends and predictions shaping the future of AI. 

Our Council Members, with years of experience spread across various industries, from pharma to retail, have shared their insights, offering a glimpse into what lies ahead. In the AI landscape of 2024, a lot awaits us, from AI enhancing customer experience to innovations in GenAI. 

1. Consumer Search Engines

With TikTok leading the charge, the rapid rise of social platforms becoming the new consumer search engines is staggering. By learning to wield the AI sword now, companies can reduce decades of learning by 100-fold as the battle for the next search frontier comes to the forefront in 2024.

Ash ElDifrawi, Chief Commercial and Brand Officer at TAG – The Aspen Group

2. Data Products 

The evolution of business decision-making is synonymous with integrating data products, transforming raw information into the strategic fuel that propels success.

Liya Aizenberg, Director of Data Engineering at Away Travel

3. AI Transparency

I think transparency will be the foundation of responsible AI, offering a window into the decision-making process of algorithms, allowing us to scrutinize and ensure that technology aligns with our values.

Liya Aizenberg, Director of Data Engineering at Away Travel

4. Video and Robotics

With the advances in multimodal AI and research, companies have already started to adopt these models for different use cases. While video and robotics present challenges, new developments in computer vision and context reasoning are improving our understanding and making these technologies more accessible to the broader audience.

Michelle Yi, Board Member at Women in Data; Knowledge Graphs for Social Good

5. AI Affordability 

The computing cost of inference is a barrier for many companies deploying AI to respond to events and make automated decisions in real time. In 2024, rapid and iterative advancements in hardware, software, and architecture will dramatically reduce this cost, thereby making ubiquitous AI practical and affordable.

Monish Balasundaram, Head of Analytics at Amazon Transportation Services

6. Digital CX 

AI enhances customer experiences across digital platforms, with applications ranging from widespread chatbot support to personalized sorting on product listing pages (PLPs) and image recognition throughout the user journey. It also promises to offer valuable advantages for content, spanning product description enrichment, onsite content creation, and powerful translation solutions, presenting numerous opportunities to explore.

Roger Graell Sole, Chief Digital Officer (CDO) at Bata Group

7. ChatGPT 

In 2024, AI assistants will become ubiquitous, seamlessly integrated into our tools and routines, enhancing productivity and personalizing experiences in ways we have only begun to imagine.

Sadie St. Lawrence, Founder & CEO at Women in Data