Heather Smith
Sr. Director, Marketing Analytics & Business Insights
AbbVieBackground
Heather Smith is a consumer insight professional with experience working with organizations like AbbVie, Allstate, and Gatorade, among others. In her 20+ years of experience, she has been recognized as a strategic thought leader with proven functional and team leadership skills. Her work focuses on driving business decisions through a combination of consulting, quantitative, qualitative, and analytic skills both in the US and globally. She’s an alumnus of the University of Delaware.