Background

Krishna Mohan Akurathi is an innovative analytics leader with over 16 years of expertise driving business success through personalized customer experiences, recommendation systems, CRM development, and cross-channel solution architecture across Retail, Healthcare, and Insurance industries. With a Master’s in Operations Research & Computer Applications, Krishna has honed a solid foundation for his impactful career. He currently serves as the Director, Retail Consumer Analytics at CVS Health, where he pioneered a personalized engine for a vast customer base, resulting in optimized omnichannel touchpoints and rapid experimentation. Their ingenious fusion of a Decision Engine and Personalization Engine tailors offerings to individual preferences, significantly bolstering loyalty and lifetime value. This journey enhancement maximizes Customer Lifetime Value (CLV), more profoundly impacting engagement, sales, and overall customer satisfaction. His transformative multimillion-dollar ML/AI initiatives shifted from campaign-centric to customer-centric approaches, resulting in remarkable outcomes. His keen insights have shaped behavior-based customer segmentation and enhanced CRM initiatives to create a seamless and engaging customer journey. A true leader, Krishna’s skills encompass technical proficiency and a deep understanding of fostering collaboration, nurturing high-performing teams, and strategic mentoring. He believes in making data insights understandable and actionable, a trait that has won him recognition and awards for his people-first approach and innovative thinking. With a solid commitment to excellence and a passion for guiding others, Krishna continues to influence and contribute to the ever-evolving landscape of analytics-driven solutions.